Oras — 2016
Client
Oras
Year
2016
Project type
- Website
- Web service
- UI/UX design
- Concept strategy
- Web development
Oras is a significant developer, manufacturer and marketer of kitchen and bathroom faucets. We were asked to create an extensive web service for Europe’s leading faucet manufacturer.
After several iterations, the Oras brand was modernised alongside the web service overhaul. The web service gave Oras a bold and distinct image and highlighted the brand’s new promise.
Designing for products and inspiration
A flexible design language that lets the products shine and guides visitors from inspiration to the details
Approach
I designed the interface around large imagery, calm layouts and motion that echoes water. Product, blog and campaign pages share the same building blocks.
Details
Lifestyle animation concepts show the faucets in use, and the product pages show how they look.
Building a web service around the renewed brand
A web service built to carry the renewed Oras brand and make the products easier to discover, understand and choose
Problems
The previous web presence did not reflect the quality of the products or the direction of the brand. Information was hard to find and the experience felt disconnected from the physical products.
Challenges
The service needed to work for different audiences and markets while staying consistent, and it had to be built alongside the brand renewal.
Solutions
We defined a concept that puts the products and the feeling of water at the center, supported by a clear structure, inspiring content and a bold visual identity.
