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Mediasignal — 2019

Mediasignal homepage sketch in iPad

Year

2019

Project type

  • Website
  • Branding

Tech

  • HTML, CSS, JS
  • WP, GSAP, Barba.js
Role
  • UI/UX/Brand design
  • Concept strategy
  • Web development

Tech

  • HTML, CSS, JS
  • WP, GSAP, Barba.js
Made together with professionals from Porkka & Kuutsa and Mediasignal.

Mediasignal is building digital services and customer experiences according to their customer’s vision. The company is renewing digital business' and strengthening brands with a creative touch.

I worked for Mediasignal over half a decade and was involved in hundreds of successful projects. Additionally, I was also responsible for refreshing Mediasignal’s brand twice, from which the latter is the project you’re viewing. This included logomark design, brand book crafting, business card design and website renewal.

Mediasignal homepage
Mediasignal blog page
Mediasignal company page
Alternate Mediasignal homepage
Mediasignal navigation
Mediasignal business card
Mediasignal logomark in light background
Mediasignal logomark in dark background

Refreshing the brand

A new logomark and a brand book that keep the identity consistent across print and web


Logomark

The logomark combines a bold letter M with a simple circle. It stays recognisable at small sizes and works on both light and dark backgrounds.

Brand book

The brand book collects the guidelines in one place: logomark and safe area, visual element, typography, imagery and colours. It also covers identity and communications, so the people using the brand have one reference.

Mediasignal brand book: Logomark
Mediasignal brand book: Logomark safe area
Mediasignal brand book: Visual element
Mediasignal brand book: Typography
Mediasignal brand book: Imagery
Mediasignal brand book: Colors
Mediasignal brand book: Identity & Communications
Mediasignal brand book: Brand refreshment
Mediasignal brand book: Concept
Mediasignal company page
Mediasignal references page