ApproachMy goal is to create unique, appealing, accessible and user-friendly products while staying up to date with the latest standards and trends in today’s rapidly evolving digital world. Layouts that stand out from the crowd, creative use of code, and carefully crafted prototypes make me a confident design engineer.

In my approach to design, I generally prioritise adherence to UI conventions while infusing subtle, unique elements that enhance user engagement. I firmly believe that good design should be intuitive and seamless, striving for invisibility while ensuring that every interaction feels polished and refined.

Good design is invisible like some say and I believe that’s a good mindset to have when building a successful product.

In designing interfaces and end-to-end websites, I consider a multitude of factors, including accessibility, UX principles, target group, value for end users, consistency, conversion rate and business logic. While I recognise the importance of aesthetics, I firmly believe that data-driven content reigns supreme, collaborating closely with copywriters and marketing team to ensure that messaging is concise and impactful without compromising visual appeal.

When it comes to coding, I adhere to best practices, writing clean, maintainable code with meaningful variable names and thorough documentation. I prioritise simplicity over complexity, actively seeking to streamline solutions and avoid shortcuts or hacks whenever possible.

I’m both systematic and adaptive in my approach, valuing organization and adherence to project guidelines while remaining flexible enough to accommodate evolving requirements. For me, the DX is paramount, and I am dedicated to fostering an environment where everyone can contribute effectively to building exceptional products.