ApproachMy goal is to create unique, appealing, accessible and user-friendly products while staying up to date with the latest standards and trends in today’s rapidly evolving digital world. Layouts that stand out from the crowd, creative use of code, and carefully crafted prototypes make me a confident design engineer.

My goal is to create unique, appealing, accessible and user-friendly products while staying up to date with the latest standards and trends in today’s rapidly evolving digital world. Layouts that stand out from the crowd, creative use of code,
Joonas Sandell
and carefully crafted prototypes make me a confident design engineer.

In my approach to design, I generally focus on following UI conventions while blending in subtle, unique elements that enhance user engagement. I believe that good design should be intuitive and aim for invisibility, with every interaction feeling polished.

Good design is invisible like some say and I believe that’s a good mindset to have when building successful products.

In designing interfaces and end-to-end websites, I consider a multitude of factors, including accessibility, UX principles, target group, value for end users, consistency, conversion rate and business logic. While I recognize the importance of aesthetics, I believe that data-driven content takes priority, collaborating closely with copywriters and marketing professionals to make sure that messaging is concise and impactful without compromising visual appeal.


When it comes to coding, I adhere to best practices, writing clean, maintainable code with meaningful variable names and thorough documentation. I prioritise simplicity over complexity, actively seeking to optimize solutions and avoid shortcuts or hacks whenever possible.

I’m both systematic and adaptive in my approach, valuing organization and adherence to project guidelines while remaining flexible enough to accommodate evolving requirements. For me, the developer experience is important, and I am dedicated to promoting an environment where everyone can contribute effectively to building exceptional products.


To put it simply, for me, it’s both how it works and how it looks.

About me
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